Australian Charities and Not-for-profit – Marketing Support Program

7 Sep 2020 - 3 minutes read

Salt & Fuessel is proud to be supporting Australian Charities and Not-for-profit organisations through is a digital marketing support program.  

As part of this program, S&F works with a select group Australian Charities and Not-for-profit organisations to help them pro-bono to increase their web traffic through improved search engine optimisation.  

The program involves the following:

Keyword Research:  S&F conducts a thorough analysis of the website to help determine the most lucrative keywords to target

Meta-data and content optimisations:  The most important 10 pages are selected and will be optimised based on the keywords selected.  This will include optimisations to:

  • Title Tags & Meta Descriptions
  • Headings
  • Body content
  • Interlinking
  • Structured markup where appropriate

Content Plan:  Based on the targetted keywords we will help develop a content plan of articles to be written that will help support keyword rankings and getting indexed for a greater number of keywords.  

Link Building Support:  Review of all key relationships or sponsorships to identify if links exist and how to best leverage these links, to further enhance the reputation of the website. This will also involve draft emails to help the organisation reach out and complete this activity.

Research Article:  We can complete one research article around trends and consumer behaviour relevant to your industry. You can provide input into what research area you feel will be most valuable.  

SEO training:  Training material and sessions will be provided to the team (or designated resource) in order to have some basic SEO knowledge to allow them to further improve their SEO long term be able to manage their SEO internally.  

S&F does not charge for this service.  It is common to receive a link back to the S&F website as a token of appreciation however this is entirely optional.  

See comments below from one of our happy partners under this program, CERES Community Environment Park:

We just wanted to send you through the numbers for voucher sales for December. We’re so rapt with the result and wanted to let you know what an amazing impact it has had.
Dec 18 total value voucher sales: $x
Dec 19 total value voucher sales: over $2x 
Thank you so much for making this happen! We definitely couldn’t have done it without your patience, expertise and many voluntary hours. We are so appreciative.
Best wishes for a great start to the year.

Maria McConkey – Communications Manager – CERES Community Environment Park


To register your interest in this program email Richard at richard@saltandfuessel.com.au and indicate your intention to participate in the program.