Suzuki
Industries
- Vehicle
What we did
- SEO
- User Testing
Locations
- Melbourne
Website
- www.suzuki.com.au
16x
INCREASE OF ROI
The Challenge
As an already established player in the automotive industry, Suzuki wanted to up the ante. They came to Salt & Fuessel with a challenge - to outrank their competitors and gain more traffic, thus generating more sales.
Our Solution
The Strategy
Already offering their products through a network of dealerships across the country, we saw an opportunity for Suzuki to experience real growth when paired with the right strategies.
SEO
Effective SEO strategies were crafted specifically to suit the client's needs and improve their rankings within an already competitive industry. With on-page solutions ranging from meta data optimisations to blog writing, and off-page strategies focusing on strong link building - we ensured all bases were covered.
SEM
Powerful Google Ad campaigns were designed and executed to convert browsers into buyers and ultimately generate sales.
Our experts detected the gaps in Suzuki's existing strategies and acted swiftly - building new landing pages on their website, such as the 'Small Car' page, to target the multitude of monthly searchers and achieve conversions.
The Results
Through conversion driven campaigns, we were able to significantly improve Suzuki's brand visibility and their position in the market.
Suzuki's website saw major improvements across the board - with increases in impressions, clicks and users.
The introduction of the 'Small Car' page was extremely successful. Suzuki now ranks in the Top 10 for the search term, and the page itself has generated thousands of views.
ROI
YoY Growth in Users
Average CTR
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