What we did
- Social Media
- Website Development
INCREASE OF ROI
As a recognised name in the insurance industry, the challenge brought to us was to turn brand awareness into converting customers. Swann Insurance wanted to drive digital traffic nation-wide and ultimately see an increase in sales.
Salt & Fuessel took a holistic approach to this problem, executing campaigns across all areas of marketing. From SEO, to Social Media Marketing and Website Development - we ensured all bases were covered, to maximise results.
Both on and off page SEO strategies with a focus on improving brand visibility and outranking Swann Insurance's competitors in search results went underway.
Conversion driven SEM and social media campaigns were launched to strengthen the company's position in the market and lead to more sales.
User Testing & Development
Our user testing and website development strategies worked towards eliminating consumer pain points and creating a seamless customer journey.
Our initiatives resulted in the revenue from online sales increasing by an impressive 25.69% after a few changes on their landing pages.
Just by understanding their customers, what message needed to change in the main website banner delivered a whooping 10% more conversions.
Newly launched social media campaigns managed by our experts saw a monumental Return On Ad Spend of 21.8.