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EMAIL MARKETING

AN EMAIL MARKETING COMPANY

Personalised emails generate 8x more clicks and 6x more revenue. Let us deliver you real results.

Email
Designed To Deliver

Designed To Deliver

We deliver more than just subscriptions. Transform your prospects into paying customers, through an unforgettable customer journey.

Content That Converts

Content That Converts

Our uniquely crafted content is targeted towards your specific audience and will lead to conversions time and time again.

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Bring Your Business To Life

Speak volumes with your emails. Connect with your consumers and drive sales like never before, with these techniques.

1

Email & Content Calendars

Our in-house experts understand your consumers' best response times and act on it, while keeping content relevant to maximise engagement.

2

Effective Email Automation

We know what customers want and when they want it. Personally triggered campaigns will find the right people at the right time for you, generating sales.

3

Connected To E-Commerce

Content packed with recommendations based on your shoppers' browsing and buying habits. Encourage them to purchase from you time and time again.

4

Powerful Lead Magnets

Acquire new customers by showing them what you've got! We specialise in lead magnet emails that will leave them needing more.

Brands we've boosted

We have worked with some of Australia's most trusted brands - turbocharging their digital results. Find out why industry leaders choose us.

Bunzl
Tigerlily
Femme
Unisuper
The photo studio
Tea tonic
Bunzl
Tigerlily
Femme
Unisuper
The photo studio
Tea tonic

Common client questions

Email Marketing FAQs

Flows are automated communications (email and SMS) that are triggered to send based on actions customers take, or customer properties. Once flows are created and turned on they will work 24 hours a day turning them into a great profit centre.


Campaigns are time-sensitive communications that are great for communicating, new products and services, promotional offers, business updates, etc

Klaviyo is designed purely for e-commerce, and it shows, it’s hands down the best software for generating revenue from email for e-commerce businesses. A large part of Klaviyo’s advantage comes down to the way it arranges its data around individual profiles as opposed to lists. Klaviyo also sets its pricing purely on the number of active profiles in your database. So whether a merchant has 1 profile in its database or `1 million profiles, all merchants have access to the same functionality

Mailchimp is a great way to get started in email marketing and is a great solution for businesses that don’t transact online (i.e. it's great for businesses that aren’t e-commerce businesses). It integrates with almost all web platforms and has an easy to use campaign builder. Whilst lacking a lot of the functionality that Klaviyo offers surrounding e-commerce, it still enables businesses to create automated email communications.

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When Apple introduced iOS15 they offered Apple users the option to take up new privacy measures. These include hiding customer locations so they can’t be sent geo-targeted ads or emails. Apple’s new privacy measures also mark all emails as opened, which renders Email Opens invalid as an engagement metric for customers with large numbers of customers who use Apple products.


We work with all our merchants to create new audiences of engaged customers using alternative engagement metrics like email clicks, Active on site, and product views.


Klaviyo’s advanced platform also provides all its merchants' clarity on the device type, operating system and email software being used by its audience. Klaviyo has also introduced “Apple Privacy Opens” as a metric that can be used for not only filtering customer segments but also filtering revenue attribution.

Growing a subscriber list is a top of funnel activity that should be a part of the focus of a merchants social and search strategies. However, for those merchants with an existing database; Klaviyo has an integration with Facebook that enables merchants to export customer segments to Facebook for use as Audiences within Facebook. With this information, not only can merchants create hyper-targeted ads based on customer behaviour, but they can also build look-a-like audiences based on existing customers, or even high revenue VIP customers.

No two merchants are the same so the number of campaign emails that should be sent comes down to the merchant, the market they operate in, and the size of their database. For a merchant whose primary goal is building long-lasting brand equity, then less is more and communications should only be sent when a merchant actually has something interesting to say.

Over time. This is part of why we have professionals in our team who work only in email marketing. They not only have long term experience to draw upon and can see red flags should they appear, but work across multiple merchants in multiple verticals so can see how your business is performing compared to other merchants who may sell similar products.


For e-commerce merchants, Klaviyo provide us with benchmarking reports so we can review with our clients how they are performing against their peer group and we can easily flag problem areas quickly and begin working with our clients on solutions

like conducting ongoing experiments to see how we can optimise every aspect of communications within the email channel to drive the maximum amount of revenue for our clients