Given how many customers are interacting with companies exclusively online these days. It's surprising how few companies are fully taking advantage of the ability to post events and promotions through Google My Business.
Regularly updating your Google My Business page with events, offers and promotions can be powerful and complementary layer of digital outreach on top of your conventional marketing channels of EDM, social media and your website’s content. It's a fast and easy way to keep your customers updated on the latest deals and specials; as well as let them know of any upcoming events or promotions you're going to have, and best of all it's FREE!
Your posts through Google My Business will allow your events, products and services to be directly viewable by those users using Google Search and Google Maps.
There are four types of posts available to choose from depending on what you’re communicating to your audience:
Next up? The content of your posts. Here’s our 6 tips for creating
engaging, easy copy that will boost your chances of click-throughs:
Well we’re getting to the end of our Google My Business series! Stay tuned next week as we teach you how to take your insights and digital strategy to the next level.