Have you ever wondered how the profiles of restaurants, cafes, bars and galleries show up on Google maps when you’re searching for an address? How did Google find the time and manpower to get every business name, address and phone number? Let alone all the photos!
Well, if you were thinking this was an impossible task, you’d be just about right. The truth is, these businesses provided Google with the information themselves! And to do it, they used a nifty little tool called Google My Business or GMB, as it’s often shortened too.
Put simply, GMB is a free tool that lets you manage how your business will appear on Google searches and maps. With it you can add contact details, opening hours, location and other super-useful information for your customers and potential customers.
Over the next few weeks we’ll be walking you through some simple but key steps to harness the power of GMB for your business.
Let’s kick off with a quick guide on how to get started with GMB verification.
Types of Verification
Now to wrap things you will need to verify the listing. Depending on the type of business you run you will be given various options to verify the listing:
You will need to verify your listing before you can begin optimising it. Once you finished up and got your listing verified… CONGRATULATIONS!
Keep an eye out for our next post when we'll give you some top tips on how to maximise those new leads by optimising your listing!