Form a following & build trust
Create an unbreakable bond with your audience. Generate engagement through updated and relevant organic content.
Sales driven strategies
Our expert run campaigns generate sales, not just likes.
Influencer marketing
Find the perfect representation for your brand and see your following multiply. We focus on partnerships that promote profit.
Become an industry thought leader
Keep ahead of the curve. We make sure your audience knows the ins and outs of your brand and your industry to keep them connected and maximise engagement.
Social organic outreach
Inbound community management
Build on your momentum by connecting with your customers online and building engagement through open communication channels.
Brands we've boosted
We work closely with a multitude of leading brands, across a range of industries. See what they have to say.
5.0
We’re immensely proud of the feedback we’ve received from our valued clients.
Finance
Swann Insurance
SEO / SEM / Social Media / Website DevelopmentWe designed a website that delivered ROI over 50 and reached conversion rates over 8%- the highest conversion rates in the insurance industry.
Our process
Our Social Media campaigns are carefully designed to meet your goals.
Digital strategy & set up
After understanding your business objectives, target market, and brand positioning, we will provide you with a customized Social Media Strategy. This will be centered around engaging your online community, maximizing your results and minimizing your costs. Once this is in place, we will use paid and organic strategies to promote your brand, drive new sales and ultimately position you as a market leader.
Customised content creation
Our content team will work to produce highly engaging content to share with your growing audience. We also provide all our clients with a monthly calendar to approve our work (organic & paid) before it goes live.
Personalised account management
We regularly monitor your social accounts to make sure we're always ahead of the curve. Our responses are in real-time and you can be assured that if you need us to step up and help with enquiries or FAQ’sl, we’ve got your back!
Paid advertising
Our in-house experts work with your Facebook, Instagram & Linkedin accounts to provide hyper-targeted, cost-effective and measurable marketing results that are unmatched. We decode your target audience, demographics, behaviours and interests to ensure you get a minimum 5x on your investment.
Comprehensive reporting
We provide detailed monthly reports that elucidate all the marketing activities undertaken for your business. These reports measure the performance of the campaigns in comparison to your objectives and KPIs. We follow this meticulous process to continuously improve our strategy and get you the best results!
Common client questions
Organic social
Yes, we believe in today’s world, every business (small & large) requires social media as fuel to succeed in their particular industry.
Our cost totally depends on the scope of work.
This would be a combined effort, you can give us the material and we will create magic out of it!
We would suggest 1-2 meetings per client before finalising the strategy
Yes, of course, our primary goal is to ensure you are happy with the content we produce.
We are more than happy to consult with you and understand your needs.
Vanity metrics are like a beautiful accessory that distracts you from the true performance of your business. They make people feel good, but don't really help them understand where your company stands or what needs to change for future success rates. Examples of vanity metrics include: likes, shares, comments, and social media followers.
Instead you should be looking for Actionable Metrics which are statistics that should provide you with a breakdown of the areas in which your business needs improvement, as well an idea about where they can improve. These are actionable metrics:
- Visibility. Often measured with reach—unique viewers of a post, and impressions—the number of times a post shows up in timelines. This metric reflects how big your audience is.
- Engagement. Specific examples include shares or retweets. This metric shows how people are responding to and spreading your content.
- Share of Voice. This is your brand’s traffic or how many people are talking about your brand compared to the market as a whole.
- Influence. The impact and efficacy of your brand and message. Examples of these include referrals and conversions.
Social Media KPIs are the metrics used to measure the success of the social media strategy. These are the Reach, Impressions, Mentions, Engagements, Followings, Clickthrough rates and Conversion Rates.
- Reach. The number of potential unique people your post can reach. Important for measuring how big your audience is.
- Impressions. Similar to reach, this indicates how many times the post has been seen regardless if it was read or interacted with.This is useful for gauging your posts’ visibility.
- Mentions. The number of people sparking discussion around your brand name. Important for gauging your brand’s share of voice.
- Engagements. The number of people participating and interacting with your brand. Important for insight on how people are responding to and spreading your content.
- Followings. The number of people who decide to follow your brand from a post. This metric shows you how your audience is growing and how well you are building a community around your brand.
- Clickthrough rates. The number of clicks your post gets compared with the number of impressions. This metric shows the efficacy of your ad or content.
- Conversion rates. An important metric for calculating ROI. This is the number of people who have purchased something from your brand through the social media platform.
A good content strategy must have a mix of 3 key components such as the Awareness Content, the Thought Leadership Content and the Sales Content. They can be in an audio, visual or written form depending on your business goals and target audience.
Posting frequency is an important factor that will determine how successful your social media marketing campaign is—but more importantly, it should be accompanied by consistency. The general recommendation for posting is 1 time per day and no more than 2 times a day has been found to be effective in studies. This number may vary depending on your target audience and how often they are online and active on the platform.
Hashtagging can be an extremely powerful tool. It's the key to getting your content in front of a bigger audience, raising awareness about your brand or product with targeted reaches no one else is reaching to.
Your Instagram Bio is one of the most important factors on this social network. Whatever you do, your bio will be the first thing that your potential followers are going to see.
Instagram's algorithm calculates how likely someone is to interact with a post, known as a score of interest. It ultimately determines the order in which posts are displayed in their feed.
These are key factors that affect the algorithm:
- Relationship. How often users interact with you and your post.
- Interest. The likelihood of the user to engage with your post type(image, video, carousel, etc.).
- Timeliness. How old the post is relative to the other posts in their feed.
- Frequency of Use. How often the user checks Instagram.
- Following. The number and variety of accounts the user follows.
- Session Time. How much time the user spends on Instagram each session.
Social proofing is a powerful marketing tool that can be used to convince consumers. This technique relies on the idea of a bandwagon effect wherein more people would likely patronize your business when they see other individuals especially in the same demographics engaging with you.
Organic social content is posted for free. They show up on the Feeds of people that already follow your business. Paid social content is shared with spend behind it to help you reach a larger audience.
