THE CHALLENGE

Build Pedders a custom microsite, with a goal to attract 60K people to enter to win a Mad Max: Fury Road inspired vehicle in a 2-month window.

OUR APPROACH

We collaborated with their advertising agency to develop the site in under 2 weeks; deploying our full arsenal of support and relentlessly promoting the contest — we hurdled the expectations and collected 105,000 contest entrants — a massive win for Pedders.