Pedder’s Mad Monaro Drawing
Attracted over 100K entrants in Pedders best ever campaign
Build Pedders a custom microsite, with a goal to attract 60K people to enter to win a Mad Max: Fury Road inspired vehicle in a 2-month window. We collaborated with their advertising agency to develop the site in under 2 weeks; deploying our full arsenal of support and relentlessly promoting the contest — we hurdled the expectations and collected 105,000 contest entrants — a massive win for Pedders. We are approachable, collaborative and always bursting with new ideasTHE CHALLENGE
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