SEO Agency


Do you want to rule the roost? Outrank your competitors and place #1 on search results, with Salt & Fuessel.

SEO that delivers ROI

SEO that delivers ROI

Our money focused strategies deliver our clients an average ROI of over 12x.

A strong focus on quantity and quality

A strong focus on quantity and quality

Experience real results. We will deliver you more valuable, high organic search traffic that actually converts.

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Our perfomance driven process

There are no shortcuts here. At Salt & Fuessel, we ensure all bases are covered so that your brand can reach its full potential.


Insightful audits

Know exactly where you stand. Understand the competitive scope and identify opportunities for your brand to grow, with our full website audits.


Specialised content strategies

Our in-house experts craft unique strategies that are suitable for your brand. Stay ahead of the curve and Google's algorithm changes.


An impressive initial set up

After extensive keyword research, we build content and links that will see your online visability go through the roof.


Ongoing optimisations & reporting

This is only the beginning of your SEO journey! Benefit from continuous optimisations and track your progress through insightful reporting.

Brands we've boosted

We have worked with some of Australia's most trusted brands - turbo charging their social media presence. Find out why industry leaders choose us.

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Australia Post Logo
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Suzuki logo
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Australia Post Logo
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Swann Insurance

SEO / SEM / Social Media / Website Development

We designed a website that delivered ROI over 50 and reached conversion rates over 8%- the highest conversion rates in the insurance industry.


Concrete Sleepers Melbourne

SEO / Website Development

A top ranking website offering a seamless, informative user experience, Concrete Sleepers Melbourne affirmed its presence as a leader in its niche, driving quality leads and fostering business growth.

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Our SEO process

Through regular analysis of results by experienced SEO consultants and bespoke SEO strategies based on data we are able to deliver strong results for businesses across Melbourne and all over Australia.

SEO Goals & Objectives

Initial brief

We begin kick off with project meetings to understand your vision and objectives. Who are your target audiences? What's your SEO history? Who are your competitors? What are your expectations and budget? How will we measure success?

Research & SEO Setup

Understanding your brand

We delve into researching your brand. We need to know you and your product before we can know the best way to bring you more traffic and ROI. Here is where we start to look at your brand's presence online.

SEO Strategies & Reporting

Keyword search

We start our SEO strategy with keywords. Identifying queries or phrases customers use to search for similar products/services helps us know who your competitors are, uncover what organic traffic is available, and what content you need for your site to rank.

Local SEO marketing

If gaining local business is a priority, we investigate whether or not you're ranking in your local area, and incorporate local SEO into the strategy.

Site health check

We run a site audit, checking load speed, examining structure, and identifying coverage or crawling issues that prevent your site ranking well in SERPS. Issues or broken pages frustrate users and lead to a high bounce rate, which affects your conversions and rankings.

Optimise for on-page SEO

On page SEO refers to all SEO activities performed on the website, such as title tags, meta descriptions, content optimisations and even web speed updates. Unless your page is optimised, your website will likely not rank well, so we check everything over to ensure it's finely tuned.

Blogging strategy

We look at opportunities for improving existing content or adding new, valuable content (blog posts etc.) to increase keyword rankings and traffic. We use Google Trends to create and publish appealing content based on trends in your industry.

Common client questions

Salt & Fuessel Campaign FAQs

Google owns over 93.93% of Australia's search engine market share, therefore it is the only search engine we optimise for in our SEO campaigns. This does not mean, however, that you will not appear in other search engine results such as in Bing etc.

As an SEO agency that believes in transparency, we don't make SEO guarantees. We will never guarantee first place positions in the first month of any SEO campaign. If any SEO agency promises this, you should run the other way. This doesn't mean we won't achieve great results in our SEO campaigns. The average YOY growth of unbranded organic traffic for our current SEO clients is over 80% and the average ROI is 6. We like to let our results speak for themselves. See what some of our clients are saying about us on our testimonials page. Or check out our SEO case studies here.

The first month of an SEO campaign is all about getting to know you and your business. We always ask our new SEO clients to fill in a marketing brief, which tells us a bit about you and what your goals are as a business. We then move onto an initial review of the site, keyword research and optimisation of the top-10 most important pages on your website. We begin tracking your SEO campaign using our SEO tools such as SEMrush or SEranking to monitor how your keyword rankings changes. We also set up Google analytics and Google search console, so that we can begin collecting data to understand your users and what they are searching for to find you.

At Salt and Fuessel we use a variety of SEO tools for our activities. Some of the main SEO tools we use are: SEMrush, SEranking, Moz, Google Search Console, Google Analytics, Google data studio and Screaming Frog.

At Salt and Fuessel we have a dedicated team of SEO specialists who will work on your site's on and off page SEO activities. Read more about our SEO team here.

We don't believe in sending automated SEO reports with lots of data and confusing numbers to our clients. We like things simple. In our monthly SEO reports you will find only important information, along with personalised comments from the SEO team. The main data we report on are organic traffic changes, keyword improvements and site conversions. Want something extra? Just let us know. We're also open to adding in any data or extra information you want or need, and our team are readily available to chat about SEO campaigns results.

Depending on your CMS, we'll implement all SEO changes with our inhouse development team. Want to do it yourself? That's fine too!

We do create content and blogs for our SEO clients, however it's important to note that our content is referred to as SEO content; with the main focus being on creating content that will target appropriate keywords and capture more traffic. Our content is still 100% unique and user-friendly.

Choosing the best SEO agency can be hard. There are a number of things you should consider before entrusting your website over to any SEO agency. This is because there are many online "SEO companies" that don't know what they're doing, or worse, could be using dodgy SEO practices that may harm your website more than help it. When looking for the best SEO agency for you, look for SEO companies that are honest and transparent. You want an SEO agency that will be open and communicative about what SEO strategies and activities they are performing on your site. At Salt and Fuessel we are big on transparency. We never complete a task without our clients being fully aware of what we're doing, and we believe in educating our clients to understand what our SEO strategies are and how they will help their digital marketing efforts. You also want to choose a local SEO agency that can get you results, and we mean REALLY get you results. At S&F we have a solid track record of getting positive SEO results for a large number of well-known clients. If you're looking for a reliable SEO agency that can really deliver results, get in contact with the Salt and Fuessel SEO team to find out how we can boost your websites results.

General SEO FAQs

Search Engine Optimisation, also known as SEO, is the process of optimising your website to make it appear higher in search engine results. SEO includes a range of on page and off page activities that work together to tell search engine bots what the site is about and what searches the site should appear for. As an example, you type 'SEO services Melbourne' into Google, and in the search results you would expect businesses that are located in Melbourne that offer SEO services to appear, and not someone who sells dog collars.

There are many benefits of doing SEO on your website. The biggest benefits include: Increasing sites rankings in search results, which can increase traffic, brand awareness and conversions.

Yes. SEO can increase sales and conversions. This should be the main goal of any SEO Campaign. With an increase in keyword rankings and traffic, you should begin to see an increase in sales and conversions. Our main focus for our SEO campaigns is to not only increase traffic and rankings, but also to capture lucrative traffic that will result in more conversions for our clients. After all, what is the point of increasing traffic if that traffic isn't converting?

You can increase your site's keyword rankings by implementing an SEO campaign that includes both on page and off page SEO activities. On page SEO activities that can improve keyword rankings include tasks such as optimising content with particular keywords you want to rank for, and off page SEO activities includes things such as link building from other trustworthy and high authority sites.

SEO in digital marketing is a long-term game and results can vary across clients depending on a number of factors including budget and your niche. Most often our SEO campaigns begin to see and feel results within the 4-6 month mark.

SEO is important as it can be the difference between you getting more users to your site, and in turn, getting conversions. Completing SEO activities will mean your site has more chance to rank and capture organic traffic, and if you're in a competitive market, SEO can be the difference between you appearing in search results or not. Want to know how SEO could help you? Get in touch with us to see what potential traffic could be available for your site.

SEO works by search engine bots crawling your website and comparing it to a range of others to decide which one deserves that coveted #1 position. In order to determine who gets first place, Google bots take into account over 200 different ranking factors to determine who ranks highest. Once the Google bot has chosen what it believes to be the best result for the user's search query, it will rank the rest of the sites. Based on how users react with the site's ranking, it may change the order of sites. That's why it's important to track your rankings, as you are not always guaranteed to stay in a certain position.

The four pillars of SEO
On-page SEO
Off page SEO
Technical SEO
However at Salt & Fuessel often break it down to just the two pillars; on-page SEO and off-page SEO and we place content and technical SEO activities under on-page SEO activities.

The main difference between SEO and PPC/SEM is that traffic coming from SEO is organic (and obtaining users organically is free), whereas traffic coming from PPC/SEM is paid, meaning everytime someone clicks on your paid ad, you must pay a certain price. There are many arguments over which channel is better - SEO vs PPC (SEM) - however it really depends on what you want to get out of each campaign. SEO in marketing strategies can have great long-term benefits, however can take time to get results. In comparison SEM/PPC is great for short-term results, however if you stop paid campaigns, the results will also stop. It can be hard determining which channel may be best for you (often a combination of both will get the best results), so get in touch with our team to determine what results you may expect from a SEO campaign or PPC/SEM campaign.

There are many important Google ranking factors. However we believe these are some of the most important ranking factors:
- A secure website
- A user-friendly website (including speed and mobile friendliness)
- Unique and regularly-updated on-page content
- Optimised on-page, e.g. title tags and headings
- Link profile: Links from other high authority websites

Without looking into your account and data there could be a number of reasons you aren't getting as much organic traffic as you did in the past.
Competitors may be doing SEO on their sites, and thus if you are not, they may have kicked your ranking further down the page; low rankings = no traffic.
Other reasons may be: Google penalties, not providing relevant content or the best content on your site compared to others, tech issues, keyword cannibalisation. Because there are a number of reasons you may not be getting high traffic anymore, its easiest to chat to a SEO specialist who can run an audit to uncover any issues. Get in touch with our SEO team to uncover what's causing the loss in organic traffic for your website

On Page SEO FAQs

On page SEO refers to all SEO activities that are performed on the website. This can include things such as title tags, meta descriptions, content optimisations and even web speed updates. There are many on page SEO activities that are crucial to getting your site ranking. On page SEO is crucial to getting great results. Without optimising on page, your website will likely not rank well.

SEO Keywords are important as they are the queries or phrases users will search in order to find your product or service. Understanding what keywords you want to rank for and what keywords users are searching will mean you can uncover what organic traffic is available, your online competitors and what content you need to produce in order to begin ranking your site.

For every SEO strategy it is best to start with keywords. Understanding what your keywords are will allow you to understand who your online competitors are, what your customers are searching and looking for when they type in certain keywords and queries.

SEO stands for Search Engine Optimisation.

Title tags are a HTML element that search engines use in search results to show visitors the title of a page. Title tags are an important ranking factor and key to ranking for important keywords. Title tags are clickable elements in search results and are typically under 60 characters in length and typically include the brand and 1-2 important keywords.

A meta description tag is a HTML element that search engines sometimes use in search results to let visitors know what a page is about. Meta descriptions should typically be under 160 characters in length otherwise they can be cut off in search results. A meta description is not considered a ranking factor however plays a crucial role in capturing searchers attention and enticing them to click through to a website.

Local SEO marketing is a SEO strategy focusing on ranking your site well in local search results. For example a business seeking SEO services in Melbourne may look for "best local seo companies Melbourne". You would expect to see local businesses appear in search results and not for example a SEO agency located in London. Local SEO campaigns are great to ensure you're appearing to those users that you would be most relevant for. EG a pizza shop would want to be ranking locally rather than in an area they don't sell too.

Off Page SEO FAQs

Off page SEO refers to all SEO activities performed "off-page" (or away from the website) this includes tasks such as link building ,Youtube optimisation, Google my business and more. Off page is important as it supports your onpage optimisations. Off page SEO is important to build your site's reputation and authority, without these you may struggle to rank, especially if you have strong online competitors.

Building links for SEO is helpful to build trust and authority of a website. Google and other search engines will see the links pointing towards a site and see where the link is coming from, what the context of the link is, and can use these links to determine who should rank for a keyword in search results. The context of links is also important, spammy links can be quite detrimental. In this case quality of quantity is key. Only build links that make sense, and that are useful for users.

SERP stands for search engine results page. This refers to page of results that appears when a user searches something on a search engine such as Google or Bing.

Google my business (GMB) is a free tool that you can use to ensure your business appears on Google maps and in search results on maps . Having a GMB account can help with location ranking and is a great tool to collect customer reviews. If you need to setup a GMB check out our post on setting up a GMB account or get in touch with our SEO team to help set one up.

Content SEO FAQs

Yes, blogging can be highly beneficial for SEO. Regularly adding content to your site is favourable to Google and is a great way to target extra keywords. This in turn can improve keyword rankings and increase traffic. It's also a great way to connect and engage users. It's important to have a blogging strategy in place, our SEO team are able to create content strategies so you can ensure the right content is always being produced and that you are creating content your users want to read.

Google Trends is a wonderful free tool that is great to use for creating content and publishing content that appeals to users on the internet. Creating content based on trends is a good way to stay ahead of others in the market and target exactly what users are searching for. Use Google Trends to understand what topics may be trending in your industry and create content to target those searches.

SEO friendly copy is very similar to normal copy the only difference being that you should include some target keywords that you want the piece of content to rank for. To find these keyword you should perform keyword research to understand what keywords will drive the most traffic to your piece of content. SEO friendly copy should always be useful for the person reading it.

Site Health FAQs

Site speed is important for SEO as Google has suggested that site speed is a ranking factor. Not only this but site speed is also important for users. If your site is taking too long to load, a user will likely just leave instead of waiting around. SEMrush have found if your site is taking over 2.9 seconds to load. it is slower than 50% of the web. So if you want to ensure your site ranks when you optimise it, make sure you check your websites load speed! It could mean the difference between you or a competitor ranking as number 1.

Site structure is important for SEO as it can signify to Google and other search engines what pages are most important to rank. This means the pages that are higher up your site hierarchy eg home page or those mentioned in your sites menu navigation are likely to rank better than a page that is 3 clicks down your sites hierarchy.

A technical SEO audit is completed to identify any coverage or crawling issues of a site that may prevent it from ranking well in SERPS. This includes reviewing things such as broken links, 404s, checking site speed etc. It's important to complete SEO tech audits of your website to ensure its running well, as websites with issues or broken pages can frustrate users which will lead to a high bounce rate (users arriving at your site and quickly leaving) and affect your conversions. Also some issues can cause your website to not rank well or rank at all in some drastic cases.

A Google penalty is something Google places on a website which will cause it to be removed from Google's index. This means your site will not appear in search results for Google. There are a few reasons Google will give a manual penalty to a website, such as spammy content or spammy link building. It is possible to get a manual penalty removed however your sites rankings will often not be the same as they once were, you will also lose lots of organic traffic for the time your site is removed from Google's index