Magellan Logistics


  • Logistics

What we did

  • SEO
  • SEM
  • Website Development


  • Australia and New Zealand

The Challenge

Magellan Logistics is a business in the dynamic logistics industry landscape, a highly competitive niche. They wanted to improve their organic rankings and traffic with a focus on SEO.

Our Solution

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The Strategy

We executed a comprehensive SEO strategy, harnessing the power of data-driven keywords and optimising for local search. Combined with engaging content, our approach was to boost visibility and direct high-quality, tailored traffic to the website.

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To enhance their digital presence, we created content to align with SEO principles, enriching pages with on-page optimisations, FAQs, cluster pages and fine-tuning blog content, focusing on the crucial keywords. We improved the Google My Business profile and established valuable backlinks.

The Results

After 15 months, our SEO strategy has produced noteworthy results, with a 99.35% increase in non-branded organic traffic.

We achieved high Search Engine Result Pages (SERPs) rankings for crucial keywords. Significantly boosting all key terms to rank on the first page, along with ‘logistics Australia’ at #3, ‘freight forwarders Melbourne’ at #4 and ‘freight forwarding Australia’ at #6.

This surge in search rankings significantly bolstered Magellan Logistics' online visibility, making their presence felt across the digital landscape. These achievements highlight a continuous upward trajectory in both growth and digital prominence.


Organic Traffic


Ranking on Googe SERPs