We executed a comprehensive SEO strategy, harnessing the power of data-driven keywords and optimising for local search. Combined with engaging content, our approach was to boost visibility and direct high-quality, tailored traffic to the website.
To enhance their digital presence, we created content to align with SEO principles, enriching pages with on-page optimisations, FAQs, cluster pages and fine-tuning blog content, focusing on the crucial keywords. We improved the Google My Business profile and established valuable backlinks.
After 15 months, our SEO strategy has produced noteworthy results, with a 99.35% increase in non-branded organic traffic.
We achieved high Search Engine Result Pages (SERPs) rankings for crucial keywords. Significantly boosting all key terms to rank on the first page, along with ‘logistics Australia’ at #3, ‘freight forwarders Melbourne’ at #4 and ‘freight forwarding Australia’ at #6.
This surge in search rankings significantly bolstered Magellan Logistics' online visibility, making their presence felt across the digital landscape. These achievements highlight a continuous upward trajectory in both growth and digital prominence.